Consumer Apps · Shopping/Retail · Private litigation
Best Buy
Headline
A 2026 lawsuit alleges Best Buy's own advertising arm allegedly builds customer profiles from purchases made in stores, online and through its app, and shares them with brands through Best Buy Ads and a LiveRamp data…
Not independently verified. Verification status: Unverified - heuristic first draft. Publish state: draft unverified.
A 2026 lawsuit alleges Best Buy's own advertising arm allegedly builds customer profiles from purchases made in stores, online and through its app, and shares them with brands through Best Buy Ads and a LiveRamp data clean room (class-action allegations) — following you from the moment you click a targeted social media ad through every purchase and repair afterward. A named plaintiff specifically says nowhere in Best Buy's own privacy policy, and nowhere during checkout, was she ever told her data was being sold this precisely.
- Severity
- Evidence tierUnassigned
- Claims confirmed
- Last verified2026-08-04
Case status. Private litigation; no sources are on file yet, so no legal tier is assigned.
Primary source. None recorded — Unverified - heuristic first draft.
Terms
Arbitration
Not independently confirmed this pass — standard binding arbitration + class action waiver expected.
Data sharing
PROPOSED CLASS ACTION, status not re-verified as of Oct 2026 (Moon v. Best Buy Co., No. 0:26-cv-02381 (D. Minn.), filed March 27, 2026 in Hennepin County state court and removed to federal court April 27, 2026): alleges Best Buy builds a 'comprehensive' unique profile on every customer from the moment they interact with the company — online, via app, or in a physical store — and then SELLS that data (including purchase histories and contact details) to third-party brands through its own retail media network ('Best Buy Ads') and a third-party 'data clean room,' allegedly without adequate consent, allegedly violating Virginia's Personal Information Privacy Act.
Fees and billing
Not itemized this pass.
Contacts
Privacy contact. Not recorded.
Legal notice. PUBLIC COMPANY (BBY). Service route: c/o General Counsel / Corporate Secretary, Richfield, Minnesota — the corporate address on the SEC Form 10-K cover page is the official address of record. Confirm the exact street address on the current 10-K at sec.gov/edgar, and check the state-of-incorporation registered agent (usually Delaware; most large filers use The Corporation Trust Company or Corporation Service Company) via the Secretary of State business-entity search. A registered agent MUST accept service, which is why it is the reliable channel when a company publishes no privacy address.
Mailing address. Not recorded.
Evidence
No claims have been itemized for this row yet.
No sources are on file for this row yet.
Source vault
Link status: Candidate - not yet fetched
| Document | Last fetch | |
|---|---|---|
| Privacy policy bestbuy.com/site/help-topics/privacy-policy/pcmcat204400050001.c | Not fetched yet | NO (HTML only) |
| Terms of service bestbuy.com/site/help-topics/terms-conditions/pcmcat204400050000.c | Not fetched yet | NO (HTML only) |
| Website bestbuy.com | Not fetched yet | — |
| Primary source No URL recorded Verification: Unverified - heuristic first draft | Not fetched yet | — |
Enforcement
No enforcement actions are linked to this row.
State statute
Headquarters on file: Minnesota. Provisions of MCDPA-MN on file:
| Provision | Type | Source |
|---|---|---|
| Applicability Threshold Minn. Stat. § 325O.03 | threshold | source |
| Right to Question Profiling Decisions — Most Explicit in Any US State Minn. Stat. § 325O.05 | hard | source |
| Right to List of SPECIFIC Third Parties Minn. Stat. § 325O.05, subd. 1(h) | hard | source |
| Universal Opt-Out Mechanism Required Minn. Stat. § 325O.05, subd. 3 | hard | source |
| Enforcement — AG; 30-Day Cure for Entities with Documented Programs Minn. Stat. § 325O.10 | hard | source |