Consumer Apps · Local/Reviews · Private litigation
Yelp
Headline
Yelp's entire business model runs on location data and behavioral profiling of where you go and what you think of it — a genuinely under-researched privacy profile relative to how much of your real-world movement and…
Not independently verified. Verification status: Unverified - heuristic first draft. Publish state: draft unverified.
Yelp's entire business model runs on location data and behavioral profiling of where you go and what you think of it — a genuinely under-researched privacy profile relative to how much of your real-world movement and opinions the app has access to, worth a direct follow-up given how little public litigation has tested Yelp's specific practices compared to peers (the main federal action on record is the FTC's 2014 $450,000 COPPA settlement over its app's collection of children's data).
- Severity
- Evidence tierUnassigned
- Claims confirmed
- Last verified2026-08-04
Case status. Private litigation; no sources are on file yet, so no legal tier is assigned.
Primary source. None recorded — Unverified - heuristic first draft.
Terms
Arbitration
Not independently confirmed this pass — standard binding arbitration + class action waiver expected.
Data sharing
FTC ACTION (Sept. 2014): Yelp agreed to pay a $450,000 civil penalty to settle FTC charges that, from 2009 to 2013, its mobile app collected personal information (names, email addresses, locations) from children under 13 without parental notice or consent, in violation of COPPA. Recommend direct follow-up on current practices given Yelp's business model relies heavily on location data and business-review behavioral profiling.
Fees and billing
Not itemized this pass.
Contacts
Privacy contact. Not recorded.
Legal notice. Not verified this pass. If publicly traded: SEC Form 10-K cover page gives the official corporate address; the Secretary of State business-entity search in the state of incorporation gives the registered agent, which must accept service. If private: the state registered agent is usually the only reliable route.
Mailing address. Not recorded.
Evidence
No claims have been itemized for this row yet.
No sources are on file for this row yet.
Source vault
Link status: Candidate - not yet fetched
| Document | Last fetch | |
|---|---|---|
| Privacy policy yelp.com/static?p=privacy | Not fetched yet | NO (HTML only) |
| Terms of service yelp.com/static?p=tos | Not fetched yet | NO (HTML only) |
| Website No URL recorded | Not fetched yet | — |
| Primary source No URL recorded Verification: Unverified - heuristic first draft | Not fetched yet | — |
Enforcement
No enforcement actions are linked to this row.
State statute
No HQ state on file, so no state statute applies by headquarters.