Credit Bureaus & Data Brokers · Data broker (marketing data) · Structural / no discrete incident
Acxiom (IPG / Omnicom)
Headline
Acxiom is one of the largest US marketing-data brokers and consumers almost never deal with it directly.
Not independently verified. Verification status: Unverified - heuristic first draft. Publish state: draft unverified.
Acxiom is one of the largest US marketing-data brokers and consumers almost never deal with it directly. In its 2026 California registration it said it collects data on minors and precise geolocation and sold or shared consumer data with the federal government in the past year. No breach, FTC action or CPPA fine was found this pass. The risk is structural: a very large consumer profile database that most people do not know exists.
- Severity
- Evidence tierUnassigned
- Claims confirmed
- Last verified2026-10-16
Primary source. cppa.ca.gov/data_broker_registry/registry.csv — Unverified - heuristic first draft.
Terms
Arbitration
N/A - no consumer contract (B2B data supplier).
Data sharing
CA 2026 registry filing (self-reported): collects minors' data = Yes; precise geolocation = Yes; sold/shared to federal government in past year = Yes; to law enforcement = No; to foreign actor = No; to GenAI developer = No; FCRA-regulated = No. 2025 request volumes it reported: 58,416 deletion requests (57,498 complied in whole, 918 denied) and 56,264 opt-outs (all complied). Its privacy page carries 'Do Not Sell My Personal Information' and 'Limit the Use of My Sensitive Personal Information' links. It also states that Acxiom is a data broker under Texas law.
Fees and billing
None: no consumer billing relationship.
Contacts
Privacy contact. askprivacy@acxiom.com; 501-342-1000 (CA registry filing)
Legal notice. 301 E Dave Ward Drive, Conway, AR 72032 (from its CA data broker registration). Not verified this pass beyond the address the company gave in its California data broker registration (see sources). Registered agent: check the Secretary of State of the state of formation.
Mailing address. Not recorded.
Evidence
No claims have been itemized for this row yet.
Sources
| Source | Claim | Tier | Status | Quote |
|---|---|---|---|---|
| Regulator registry (CSV) · 2026-07-29 cppa.ca.gov/data_broker_registry/registry.csv | whole row | Unassigned | confirmed | “Acxiom LLC | www.acxiom.com | askprivacy@acxiom.com | 301 E Dave Ward Drive | Conway | AR” Quote basis: not recorded. |
| Company privacy page · 2026-10-16 www.acxiom.com/privacy/ | whole row | Unassigned | confirmed | “You may opt out of our marketing products here.” Quote basis: not recorded. |
| Company privacy page · 2026-10-16 www.acxiom.com/privacy/ | whole row | Unassigned | confirmed | “Texas Consumers: Acxiom is a data broker under Texas law.” Quote basis: not recorded. |
| Encyclopedia (lead source) · 2026-10-16 en.wikipedia.org/wiki/Acxiom | whole row | Unassigned | confirmed | “The sale of the Marketing Solutions business to IPG was completed in October.” Quote basis: not recorded. |
| Encyclopedia (lead source) · 2026-10-16 en.wikipedia.org/wiki/Interpublic_Group_of_Companies | whole row | Unassigned | confirmed | “The merger was completed on November 26, 2025.” Quote basis: not recorded. |
| Regulator registry page (CalPrivacy/CPPA) · 2026-07-29 cppa.ca.gov/data_broker_registry/ | whole row | Unassigned | confirmed | “Data brokers are required to begin processing these requests on August 1, 2026.” Quote basis: not recorded. |
| State registry page · 2026-10-16 www.sos.state.tx.us/statdoc/data-brokers.shtml | whole row | Unassigned | confirmed | “Data Brokers” Quote basis: not recorded. |
Source vault
Link status: Candidate - not yet fetched
| Document | Last fetch | |
|---|---|---|
| Privacy policy https://www.acxiom.com/privacy/ | Not fetched yet | NOT CONFIRMED |
| Terms of service No URL recorded | Not fetched yet | NOT CONFIRMED |
| Website https://www.acxiom.com | Not fetched yet | — |
| Primary source https://cppa.ca.gov/data_broker_registry/registry.csv Verification: Unverified - heuristic first draft | Not fetched yet | — |
Enforcement
No enforcement actions are linked to this row.
State statute
No comprehensive state privacy statute on file for AR