Oura (Oura Health Oy / Ouraring Inc.)

Oura's biggest privacy moment was a customer backlash, not a breach. In August 2025 it announced a Texas factory for Defense Department business and, deep in the release, a tie-up with Palantir's FedStart platform for 'population-level analysis of risk and readiness.' Users read that as Oura handing data to the government; the CEO called the claims 'totally overblown' and said 'We will never sell your data to anyone, ever,' adding (as reported) that the DoD and Palantir have no access to consumer data. The ring also requires a $5.99/month membership to unlock parts of your own data, and U.S. buyers are bound to individual AAA arbitration with no opt-out found.

• Severity
• Evidence tierUnassigned
• Claims confirmed
• Last verified2026-10-16

Primary source. fortune.com/2025/09/09/oura-ceo-tom-hale-data-privacy-oura-ring-defense-department-palantir — Unverified - heuristic first draft.

Arbitration

Yes - binding individual AAA Consumer arbitration under the FAA (Sec. XVI); class/representative proceedings barred; 30-day pre-dispute notice; mass-arbitration rules at 25+ similar demands; carve-outs for IP, small claims, emergency injunctions, California public injunctive relief. California law for U.S. users; Finnish law for non-U.S.

Data sharing

Policy: has not sold personal information in prior 12 months; does not sell/share for cross-context behavioral advertising; does not share Service data with third-party advertisers - but uses cookies to build ad audiences. Enterprise customers (e.g., DoD) and research sponsors become controllers of data they receive. Government requests handled case-by-case; DPF disclosures for national security possible. DoD contract (Oct. 2024, $96M per Wikipedia) and Palantir FedStart tie-up (Aug. 2025) - company says consumer data is not shared.

Contacts

Privacy contact. dataprotection@ouraring.com (DPO)

Legal notice. Ouraring Inc., 415 Kearny Street, San Francisco, CA 94108 (Terms Sec. XII)

Mailing address. Not recorded.