Insurance · Health Insurance/Provider · Private litigation + Data breach
Kaiser Permanente
Headline
This was not a hack. Kaiser installed the tracking code itself - pixels and analytics tags from Google, Microsoft Bing, X, Adobe and Quantum Metric - and left them running on authenticated pages, meaning a logged-in…
This was not a hack. Kaiser installed the tracking code itself - pixels and analytics tags from Google, Microsoft Bing, X, Adobe and Quantum Metric - and left them running on authenticated pages, meaning a logged-in member searching the health encyclopedia for a specific diagnosis had that search, their IP address, their device and account-linked identifiers transmitted to advertising companies. 13.4 million people were affected, the largest confirmed healthcare breach involving website trackers to date, and reporting indicates the trackers were in place from roughly 2017 until Kaiser's own internal review caught them in October 2023. The settlement runs up to $47.5 million, of which counsel sought about $15.7 million - a third of the fund - so the per-member recovery is small relative to what was disclosed. The uncomfortable context: studies cited alongside this case put tracker use at roughly 99% of US hospital websites.
- Severity
- Evidence tierUnassigned
- Claims confirmed
- Last verified2026-08-04
Case status. Private litigation; the legal tier of its sources has not been assigned yet.
Primary source. www.hipaajournal.com/kaiser-permanente-website-tracker-breach-affects-13-4-million-individuals/ — Verified - primary source confirmed.
Terms
Arbitration
Class members RELEASE any individual legal claims related to the tracking-technology conduct as part of accepting settlement payment — standard for a class settlement, but worth noting explicitly since it forecloses separate individual suits over the same underlying conduct.
Data sharing
DIRECTLY COVERS MARYLAND, VIRGINIA, AND DC MEMBERS: a consolidated class action (filed June 2023) alleged Kaiser Foundation Health Plan embedded THIRD-PARTY TRACKING CODE on its websites and mobile apps that transmitted confidential personal and health information WITHOUT MEMBER CONSENT to Google, Microsoft, Meta, and Twitter/X, between November 2017 and May 2024 — the same Meta/Google Pixel pattern documented repeatedly elsewhere in this tracker (Kroger, Costco, Chick-fil-A, BetterHelp), here applied at healthcare scale. Kaiser's own INTERNAL investigation confirmed up to 13.4 MILLION individuals were potentially affected — the SECOND-LARGEST healthcare data breach announced in 2024. Kaiser reached a settlement of $46 MILLION (potentially up to $47.5 million) covering members specifically in California, Colorado, Georgia, Hawaii, MARYLAND, Oregon, VIRGINIA, Washington, and the DISTRICT OF COLUMBIA — meaning this settlement directly covers the exact Mid-Atlantic region this tracker focuses on. Claims deadline was March 12, 2026; a final approval hearing was held May 7, 2026, and on July 14, 2026 Judge Edward M. Chen (N.D. Cal., No. 23-cv-02865-EMC) granted final approval, awarding class counsel $13 million in fees (they had sought 33% of the $47.5 million gross fund).
Fees and billing
Attorneys are seeking fees up to $15,675,000 (33% of the settlement fund) plus up to $900,000 in litigation costs — meaning the amount actually reaching class members will be meaningfully less than the headline $46-47.5M figure once fees, costs, and administration expenses are deducted.
Contacts
Privacy contact. Not recorded.
Legal notice. Not verified this pass. If publicly traded: SEC Form 10-K cover page gives the official corporate address; the Secretary of State business-entity search in the state of incorporation gives the registered agent, which must accept service. If private: the state registered agent is usually the only reliable route.
Mailing address. Not recorded.
Evidence
| Claim | Kind | Support | Sources |
|---|---|---|---|
| 1. Kaiser installed the tracking code itself; it was not a hack. | fact | supported | none recorded |
| 2. The trackers included code from Google, Microsoft Bing, X and Adobe. | fact | unknown | none recorded |
| 3. The trackers included code from Quantum Metric. | fact | unsupported | none recorded |
| 4. Logged-in members' searches, IP addresses, devices and account identifiers were transmitted to advertising companies. | fact | unknown | none recorded |
| 5. 13.4 million people were affected. | fact | supported | none recorded |
| 6. It is the largest confirmed healthcare breach involving website trackers to date. | fact | supported | none recorded |
| 7. The trackers were in place from roughly 2017. | fact | unknown | 1 (0 confirmed) |
| 8. Kaiser's own internal review caught the trackers in October 2023. | fact | unsupported | 1 (1 confirmed) |
| 9. The settlement runs up to $47.5 million. | fact | supported | none recorded |
| 10. Counsel sought about $15.7 million, a third of the fund. | fact | unsupported | 1 (1 confirmed) |
| 11. Per-member recovery is small relative to what was disclosed. | characterization | n/a | none recorded |
| 12. Studies put tracker use at roughly 99% of US hospital websites. | fact | unknown | 1 (1 confirmed) |
3 of 12 claims have a confirmed source of their own.
Sources
| Source | Claim | Tier | Status | Quote |
|---|---|---|---|---|
| reporting · 2025-12-03 www.hipaajournal.com/kaiser-permanente-website-tracker-breach-affects-13-4-million-individuals/ | Claim 7 | Unassigned | corrected | “between November 2017 and May 2024” Quote basis: not recorded. |
| court · 2024-12-06 | Claim 8 | Unassigned | confirmed | “[o]n October 25, 2023, Kaiser Permanente determined that certain online technologies (commonly known as cookies or pixels)” Quote basis: not recorded. |
| court · 2026-07-14 www.courtlistener.com/recap/gov.uscourts.cand.413926/gov.uscourts.cand.413926.454.0.pdf | Claim 10 | Unassigned | confirmed | “Plaintiffs seek in fees 33% of the gross settlement fund (which has now been determined to be $47.5 million” Quote basis: not recorded. |
| reporting · 2025-12-03 www.hipaajournal.com/kaiser-permanente-website-tracker-breach-affects-13-4-million-individuals/ | Claim 12 | Unassigned | confirmed | “one study suggesting that 99% of hospitals in the United States had these tools on their websites” Quote basis: not recorded. |
Source vault
Link status: Candidate - not yet fetched
| Document | Last fetch | |
|---|---|---|
| Privacy policy healthy.kaiserpermanente.org/legal/privacy-practices | Not fetched yet | NO (HTML only) |
| Terms of service healthy.kaiserpermanente.org/legal/terms-conditions | Not fetched yet | NO (HTML only) |
| Website No URL recorded | Not fetched yet | — |
| Primary source https://www.hipaajournal.com/kaiser-permanente-website-tracker-breach-affects-13-4-million-individuals/ Verification: Verified - primary source confirmed | Not fetched yet | — |
Enforcement
No enforcement actions are linked to this row.
State statute
No HQ state on file, so no state statute applies by headquarters.