Zappos (Amazon)

A proposed class action filed December 9, 2025 in federal court in California (McFarlane v. Zappos.com LLC) alleges, under federal and state wiretapping laws, that Zappos allowed Meta to eavesdrop on customer interactions with the site - the session-replay and pixel category, where the allegation is that a third party received a live feed of what the customer did on the page rather than an after-the-fact analytics summary. Zappos is owned by Amazon, which is the detail most customers do not carry in mind while shopping: the brand they chose for its distinctive service culture is a subsidiary of the largest retail data operation in the world, and the data governance is set at the parent level. Allegations, not findings.

• Severity
• Evidence tierUnassigned
• Claims confirmed
• Last verified2026-08-04

Case status. Private litigation; no sources are on file yet, so no legal tier is assigned.

Primary source. None recorded — Unverified - heuristic first draft.

Arbitration

Not independently confirmed this pass — standard binding arbitration + class action waiver expected; as an Amazon subsidiary, Zappos may share infrastructure/policies with Amazon's broader account system (see Amazon row, Consumer Apps tab).

Data sharing

PROPOSED CLASS ACTION filed Dec. 9, 2025 in N.D. Cal. (McFarlane v. Zappos.com LLC; Meta is not a defendant; Zappos has sought to compel arbitration): alleges under federal and state wiretapping laws that Zappos secretly allowed META to 'eavesdrop' on customers' online shopping activity through tracking technology embedded on its website, without adequate consent — the same Meta Pixel-driven pattern documented for Costco and Kroger elsewhere in this tracker, applied here to a general apparel/footwear retailer rather than a health-adjacent one, meaning the underlying data here is shopping/browsing behavior rather than health information specifically.

Contacts

Privacy contact. Not verified this pass — Amazon routes privacy requests through its in-account privacy portal

Legal notice. Not verified this pass. If publicly traded: SEC Form 10-K cover page gives the official corporate address; the Secretary of State business-entity search in the state of incorporation gives the registered agent, which must accept service. If private: the state registered agent is usually the only reliable route.

Mailing address. PARENT ADDRESS ONLY — verify before using for legal notice. Zappos.com LLC is a Las Vegas, Nevada-headquartered subsidiary. Parent: Amazon.com, Inc., 410 Terry Avenue North, Seattle, WA 98109-5210, USA