Payday & Small-Dollar Lenders · Payday & small-dollar lender (storefront + online) · Regulatory action + Private litigation
Advance America / Purpose Financial (Grupo Elektra)
Headline
Advance America (corporate name now Purpose Financial, LLC) has paid state regulators to resolve rate-evasion claims twice: $10 million plus about $12 million in forgiven balances in Pennsylvania (2015), where the AG…
Not independently verified. Verification status: Unverified - heuristic first draft. Publish state: draft unverified.
Advance America (corporate name now Purpose Financial, LLC) has paid state regulators to resolve rate-evasion claims twice: $10 million plus about $12 million in forgiven balances in Pennsylvania (2015), where the AG said a 'monthly participation fee' was really disguised interest, and a 2018 California settlement over padding installment loans past the $2,500 rate-cap line and paying unlicensed lead generators. Neither was an admission of liability. For the DC region, the store locator lists no stores in Virginia, Maryland or DC as of Oct 2026; online availability there was not verified.
- Severity
- Evidence tierUnassigned
- Claims confirmed
- Last verified2026-10-16
Primary source. www.consumerfinancialserviceslawmonitor.com/2015/02/pennsylvania-ag-announces-10-million-settlement-with-payday-lender/ — Unverified - heuristic first draft.
Terms
Arbitration
Yes - binding individual arbitration (or small claims) plus a class, representative and private-attorney-general action waiver in the online application terms (updated June 2026).
Data sharing
GLBA privacy notice (fetched 2026-10-16): Advance America shares customer data for its own marketing and for joint marketing with other financial companies, and you cannot limit either. It also shares with affiliates to market to you and with nonaffiliates to market to you, which you can limit by mail-in form only. New customers' data can be shared starting 30 days after the notice is sent. Listed nonaffiliate recipients include lenders, collection agencies, consumer reporting agencies, debt buyers and database providers. LEAD GENERATORS: the 2018 California settlement resolved allegations that the California subsidiary paid unlicensed lead generators to acquire some customers.
Fees and billing
Pennsylvania AG (2015) alleged a 'Choice Line of Credit' charged a 'monthly participation fee' that was really interest above Pennsylvania's legal limits; settled for $10M ($2M of it to the Commonwealth) plus forgiveness of about $12M in unpaid principal. California DBO (2018) alleged the CA subsidiary added DMV fees so that installment loans exceeded $2,500, which took them out of the state's rate caps; settled for $82,000 in refunds to 519 borrowers plus a $78,000 penalty. Current APRs by state were not captured this pass.
Contacts
Privacy contact. Privacy questions: 1 (888) 310-4238 (GLBA notice); sharing limits via the mail-in form referenced in the notice.
Legal notice. Arbitration opt-out address: Advance America, Attn: Arbitration Opt Out, P.O. Box 2187, Greenville, SC 29602 (from terms of use). Registered agent: Not verified this pass. If publicly traded: SEC Form 10-K cover page gives the official corporate address; the Secretary of State business-entity search in the state of incorporation gives the registered agent, which must accept service. If private: the state registered agent is usually the only reliable route.
Mailing address. Not recorded.
Evidence
No claims have been itemized for this row yet.
Sources
| Source | Claim | Tier | Status | Quote |
|---|---|---|---|---|
| Law-firm blog (secondary) · 2015-02-12 www.consumerfinancialserviceslawmonitor.com/2015/02/pennsylvania-ag-announces-10-million-settlement-with-payday-lender/ | whole row | Unassigned | confirmed | “agreed to pay restitution, provide an additional $2 million to the Commonwealth, and forgive unpaid principal balances of approximately $12 million” Quote basis: not recorded. |
| State regulator press release · 2018-03-12 dfpi.ca.gov/wp-content/uploads/sites/337/2019/02/Advance-America-Settlement-Announcement-03-12-18.pdf | whole row | Unassigned | confirmed | “the settlement resolves allegations AA LLC paid unlicensed lead generators to acquire some customers” Quote basis: not recorded. |
| Company terms of use · 2026-06 www.advanceamerica.net/privacy-and-terms/terms-of-use | whole row | Unassigned | confirmed | “Within 30 days after entering into this agreement, you may opt out of the above dispute resolution (arbitration/class action waiver) provision” Quote basis: not recorded. |
| Company privacy notice · 2026-10-16 www.advanceamerica.net/privacy-and-terms | whole row | Unassigned | confirmed | “Purpose Financial, LLC. f/k/a Purpose Financial, Inc. f/k/a Advance America, Cash Advance Centers, Inc.” Quote basis: not recorded. |
| Company store locator · 2026-10-16 www.advanceamerica.net/store-locations | whole row | Unassigned | confirmed | “store-locations/delaware ... store-locations/south-carolina (no Virginia, Maryland or District of Columbia entries)” Quote basis: not recorded. |
| Wikipedia (lead only) · 2026-10-16 en.wikipedia.org/wiki/Grupo_Elektra | whole row | Unassigned | confirmed | “the group announced that it had reached an agreement to acquire the non-bank lender Advance America (now known as Purpose Financial )” Quote basis: not recorded. |
| Statute · 2026-10-16 law.lis.virginia.gov/vacode/title6.2/chapter18/section6.2-1817/ | whole row | Unassigned | confirmed | “Interest at a simple annual rate not to exceed 36 percent” Quote basis: not recorded. |
| Statute · 2026-10-16 mgaleg.maryland.gov/mgawebsite/Laws/StatuteText?article=gcl§ion=12-306&enactments=false | whole row | Unassigned | confirmed | “2.75 percent interest per month on that part of the unpaid principal balance not more than $500” Quote basis: not recorded. |
| State AG press release · 2020-06-05 oag.dc.gov/release/ag-racine-sues-predatory-online-lender-illegal | whole row | Unassigned | confirmed | “payday loans are illegal in the District” Quote basis: not recorded. |
| Statute (LII) · 2026-10-16 www.law.cornell.edu/uscode/text/10/987 | whole row | Unassigned | confirmed | “the creditor requires the borrower to submit to arbitration” Quote basis: not recorded. |
Source vault
Link status: Candidate - not yet fetched
| Document | Last fetch | |
|---|---|---|
| Privacy policy https://www.advanceamerica.net/privacy-and-terms | Not fetched yet | NOT CONFIRMED |
| Terms of service https://www.advanceamerica.net/privacy-and-terms/terms-of-use | Not fetched yet | NOT CONFIRMED |
| Website https://www.advanceamerica.net/ | Not fetched yet | — |
| Primary source https://www.consumerfinancialserviceslawmonitor.com/2015/02/pennsylvania-ag-announces-10-million-settlement-with-payday-lender/ Verification: Unverified - heuristic first draft | Not fetched yet | — |
Enforcement
No enforcement actions are linked to this row.
State statute
No HQ state on file, so no state statute applies by headquarters.